Continuing into 2025, summer makeup looks are all about fresh, glowing skin, and the fun splash of color. The focus this go-round is showing off what comes easy while injecting a tiny spark of attitude by way of vivid blush, a touch of glowy highlighter and low-key, low-maintenance styles. From a beach bash to a casual dinner, to an outdoor wedding, these summer makeup looks will have you looking cool and sun-kissed all summer long
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Bold Blush
In 2025, blush is back in a BIG WAY — and we mean strong, vibrant hues that immediately liven up your complexion. Think hot pinks, deep corals and peachy tones that make a sun-burnt effect. (Swipe blush heavily onto the apples of the cheeks and brush upwards towards the temple for a more lifted effect.)
This look is ideal to capture that fresh, young feeling of summer! It’s really just about that youthful flush you get when your skin turns its natural color after a day in the sun.
Natural Skin
And this summer, it’s all about natural, dewy skin. Ditch the heavy foundation for lightweight versions such as tinted moisturizers, BB creams or skin tints that allow your true skin tone to come through. A radiant base is essential for a fresh-faced appearance.
For this look, you can use a hydrating primer and very light foundation or concealer as a base. And dare we say you want to shine a little, too? To get that transparent, reflective glow, choose a highlighter in either stick or powder form and go for an instant lift.
Glossy Lips
Shiny lips are the big trend for summer 2025. Swap out your matte finishes and opt for a glossy lip balm or lip gloss that adds shine and moisture to your lips. One of the best things about glossy lips is that you can wear them alone, or on top of your favorite lipstick to give it that added dimension.
Opt for colors that are sheer and mimic the natural tone of your lips, or be daring and wear fun colors, such as light pinks and clear glosses with a hint of shine, for a more playful overall look.
Fluffy Brows
The days of the perfectly arched, sculpted eyebrow are over. In 2025, it’s fluffy, natural brows and they’re the perfect counterpart to your bold blush and natural skin. Get the lookTo create this edgy vibe, brush brows upwards using a spoolie brush, then fill in any gaps with pencil or powder.
Use a clear gel on your brows to keep them in place but leave that fluffy, full finish. This is why fluffy brows cater your face look younger, fluffy brows look so amazing and go hand in hand with the natural makeup look. Pop of Color on the Eyes
Spruce up your summertime makeup: Studio 5 gives us permission to wear a pop of color on our eyelids. Pastel pinks, bright blues and vibrant oranges are great options for summer. Sweep on a light wash of color to lids, or line them with a deeper shade for a dramatic look.
And finally, for a pop of color, apply some color eyeliner to your lower lash line, for a fun little twist to your makeup routine. It’s a look that you can get creative with without feeling like you’re covering up your entire face.
Pop of Color on the Eyes
Spruce up your summertime makeup: Studio 5 gives us permission to wear a pop of color on our eyelids. Pastel pinks, bright blues and vibrant oranges are great options for summer. Sweep on a light wash of color to lids, or line them with a deeper shade for a dramatic look.
And finally, for a pop of color, apply some color eyeliner to your lower lash line, for a fun little twist to your makeup routine. It’s a look that you can get creative with without feeling like you’re covering up your entire face.
Soft Smokey Eye
Then for those of you who want a little bit of drama this summer the soft smokey eye is one of the top trends this summer 2025! This look involves soft, smoky neutrals — browns, taupe’s, buff, and this season, it’s worn smudgy around the lid as if you’ve made love and slept for a century. Buff the shadows together in a smoky veil.
Sun-Kissed Highlighter
Definitely not just for the cheekbones, though. In the summer, it is all about the sun-kissed, radiant look combined with a highlighter that reflects the warmth of the sun on your face. Apply golden or champagne highlighter to the high points of your face, the tops of your cheekbones, down the center of your nose, and along the collarbone.
Add a touch of highlighter to your eyelids, you’ll have a hint of beautiful shimmer that reflects in the light.
Tinted Brow Gel
For anyone who values a low-maintenance beauty routine, tinted brow gel is a savior. This takes just a few swift strokes to add some layers to your arches with natural definition. Ideal for summer when you want to look put together but not overly done, tinted brow gel gives you the tools to achieve fuller, more natural-looking brows without the commitment (or elbow grease!) of pencils and powders.
For a very defined but still natural look, select a gel that’s a few shades darker than your natural brow color.
Bronzed Skin
That bronzed goddess look: you cannot not have it this summer. And it doesn’t take a tan! Contour your face with bronzer, and give your collarbones and shoulders a light dusting for an all-over kissed-by-the-sun look. Choose a cream or liquid formula, instead, which will blend into the skin sexy-fleshily and give you that luminous-this-lady-doesn’t-give-a-fuck-how-hot-I-look warmth.
The trick is to apply with a light hand and to blend well, so you don’t come out looking overly done. This look looks great with natural skin and a strong blush.
Waterproof Makeup
On hot summer days, water-proof make-up is a must if you want to keep that summer’s day look all day long. Stock up on their waterproof counterparts — mascara, eyeliner, you name it — so everything will stay put through both sweat, humidity, and poolside relaxation.
Waterproof makeup is all the more important if you will be out in the open or at the beach in the heat and water, smudging your makeup. Opt for formulas that offer all-day coverage, but are still light on the skin.
Soft Pink Eyeshadow
Another major trend for summer 2025 is soft, pastel pink eyeshadow. The soft pink color brings a feminine look, without taking away from your outfit. Drape a wash of soft pink across the lids for an ethereal feel.” It’s a look that can work whether you’re going for an amped up day look, or night-time glamour, and it’s great with that punchy blush and high-shine lips.
Add an extra dose of glitter by placing a shimmery pink eyeshadow on the center of your eyelids to make your eyes really stand out.
Bright Coral Lips
While there are some glossy options, the bright coral lipstick is having a summer moment for 2025. This cheerful-bright colour makes the fresh popped look for your makeup finish that’s perfect for a nice summer day! With a natural skin and bright blush, coral lips look great and brings a fun and lively feel to your look!
Wear it with a barely-there eye to make the mouth the main attraction, and opt for a shiny finish to make it a bit more girlish.
Minimalist Makeup
The beauty trend of 2025: Minimalist makeup. The purpose is to amplify your natural features with the least product without it looking overdone. Think clear brow gel, a light coat of mascara, a swipe of blush, a dash of highlighter. A fresh, dewy makeup look that’s perfect for sweaty summer days when you want to go easy on the coverage without looking like you just rolled out of bed.
Let your natural skin shine through and feel no pressure to conceal flaws — 2019 is all about looking and feeling comfortable in your own skin.
Bold Neon Eyeliner
If you’re fan of playing with color, neon eyeliner can be a fun way to have a little fun with you warm-weather makeup. Neons such as electric green, hot pink and bright orange can be swept along the lower lash line for a dramatic-doll effect. If you’re feeling daring, winged neon eyeliner for a statement eye.
This trend is the right fit for summer parties and festivals, which allows for a color to pop without being over the top.
Blush and Highlighter Duo in Soft Pink
Soft pink blush and highlighter make an unbeatable pair for a glowing finish. Dust a peachy pink blush over the apples of the cheeks, followed by a dusting of highlighter on the high points of the face.
This duo imparts a dewy (kid-like) glow that’s never trying too hard. You can even apply a cream blush and highlighter for a more natural look that becomes one with your skin.
The summer makeup trends of 2025 are all about natural-looking, fresh skin with pops of bright color and lots of shimmer. From dewy blush to snarling lips and eye-popping eye makeup, these trends are ideal for a relaxed and cool look this summer.
Whether you like minimal makeup or a more dramatic look, there’s something for you this season. Bright and vibrant makeup, that brings out the best in you is just what you need to dare to be different, stay gorgeous, and make a statement this summer, so do it!
